Cold Throw: First Impressions Matter

Think of cold throw as the first “hello” of your scented candle or wax bar. It’s the fragrance you experience when the product is solid and untouched. When you open the packaging or walk by an unlit candle, the scent you notice is its cold throw. A strong cold throw means you’ll enjoy a hint of the fragrance even when it’s not in use—a great way to keep spaces smelling fresh naturally.

Hot Throw: The Real Experience

Hot throw is the “performance” stage—it’s when your candle is lit or your wax bar is melting, filling your room with its aroma. This is what creates the cozy ambiance, elevates your mood, or transforms your space. A strong hot throw ensures the scent travels effectively and provides a consistent, immersive experience.

Why Both Matter

• Cold Throw: Helps you decide if a fragrance matches your taste before using it.
• Hot Throw: Ensures the fragrance meets your expectations when it’s in action.

By highlighting these features, customers can better appreciate the quality and craftsmanship of scented products. Whether they prefer subtle or bold aromas, understanding these concepts will guide them in choosing the perfect product for their needs.